Thursday, May 9, 2013
This isn't right. Had to write a different sort of letter. Feel free to write your own.
Dear Mike Jeffries,
My name is Sarah Bertrand, and I am a 29 year old clothes wearer who recently came across a meme being passed around on the internet that I'm sure you're aware of. Since I haven't heard your name in quite some time (maybe you're big in the States?) I decided to research said meme because I didn't want to react to something if it was unfounded. Alas, the outrageous interview 'tis true.
Allow me to describe the meme. It has an unflattering picture of you, and this quote from an interview you gave in 2006, that stated: "That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that. In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”